BANGKOK, 2019
Situated on the second and third floor of Hotel Nikko, Ginza Thonglor is the latest retail bringing in hard to find Japanese delicacies under one roof. Being a different brand from the hotel, we were given more freedom to design the identity and wayfinding systems of this space.
The logo was simplified from the building’s luminosity at night, in particular the second and third floor. We chose black and gold as the colors for the identity and signage. The interior signage took inspiration from the food zones of Tokyo department stores.